​SEO often involves the concerted effort of multiple departments within an organization, including the design, marketing, and content production teams. While some SEO work entails business analysis (e.g., comparing one’s content with competitors’), a sizeable part depends on the ranking algorithms of various search engines, which may change with time. Nevertheless, a rule of thumb is that websites and webpages with higher-quality content, more external referral links, and more user engagement will rank higher on a SERP.

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

AdWords is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites. These partner sites host a text or image ad that appears on the page after a user searches for keywords and phrases related to a business and its products or services.

Websites are pretty much the gold standard in the world of marketing, the one-stop-shop for all product and service information, FAQs, and one of your primary methods to connect with your customers. From the primary home page to the ‘Meet Us’ pages describing business owners and their history, you should rely on your website to communicate everything that makes up your brand. Not only would your ideal website capture your brand voice, assets, and intention, but it should be high on every target Google SERP to attract the most visitors.